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A look at how Nestlé, with CreativeX, revamped its creative best practices for digital | WARC | The Feed

A look at how Nestlé, with CreativeX, revamped its creative best practices for digital
15 June 2022
A look at how Nestlé, with CreativeX, revamped its creative best practices for digital
Creativity & effectiveness MMM & attribution Managing the marketing function

Starting in 2020, the in-house program “Brand Building the Nestlé Way” put the global brand on a pathway to better digital creative. Adhering to the best practices developed through the program, with special emphasis on Meta and YouTube, has resulted in creative that both resonates better with consumers, and reduces the company’s Cost Per Completed View (CPCV).

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