A guide to account-based marketing | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
A guide to account-based marketing
An account-based marketing (ABM) strategy focuses business-to-business (B2B) marketing on the accounts with the greatest potential for growth over the medium to long term. In this updated Best Practice guide, Bev Burgess, co-founder and managing principal at Inflexion Group, explains how it has evolved and how the principles of ABM are revolutionising B2B marketing.
Why it matters
There has been more attention paid to the principles of ABM, particularly since the onset of the COVID-19 pandemic. This has prompted B2B businesses to refocus efforts on their most important clients to support them through and beyond the impact of the pandemic....
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content