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A guide to account-based marketing | WARC | The Feed

A guide to account-based marketing
28 September 2021
A guide to account-based marketing
Account based marketing Marketing to B2B audiences Personalisation

An account-based marketing (ABM) strategy focuses business-to-business (B2B) marketing on the accounts with the greatest potential for growth over the medium to long term. In this updated Best Practice guide, Bev Burgess, co-founder and managing principal at Inflexion Group, explains how it has evolved and how the principles of ABM are revolutionising B2B marketing.

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