A golden opportunity for e-commerce in India to do right | WARC | The Feed

As the pandemic unlocks opportunities for Indian e-commerce, dentsu Solutions’ Narayan Devanathan outlines the roadmap for e-commerce brands to do right by consumers, employees, partners and shareholders.

Why it matters

The time is now for e-commerce in India to do well by doing right. Brands in India can set an example for the world by tackling a broad spectrum of issues such as data privacy, social justice, equal access, sustainability and localisation.

Takeaways