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23 April 2021
A golden opportunity for e-commerce in India to do right
Brand purposeE-commerce & mobile retailIndia
As the pandemic unlocks opportunities for Indian e-commerce, dentsu Solutions’ Narayan Devanathan outlines the roadmap for e-commerce brands to do right by consumers, employees, partners and shareholders.
Why it matters
The time is now for e-commerce in India to do well by doing right. Brands in India can set an example for the world by tackling a broad spectrum of issues such as data privacy, social justice, equal access, sustainability and localisation.