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A buyer’s market in sports sponsorship is creating opportunities for challenger brands | WARC | The Feed
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31 March 2021
A buyer’s market in sports sponsorship is creating opportunities for challenger brands
Crisis management
Sports sponsorship
The lack of filled stadiums caused by the pandemic has led to a natural decline in the price and interest in sports sponsorships, but this buyer’s market creates openings for brands which may not have previously considered it.
Why it matters
Sponsorship has long been an attractive marketing vehicle, and a high-priced one, so this reshaping of the market is a time to reassess sponsorship strategy, or consider it for the first time.
Takeaways
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