Home The Feed
Your selections:

90% of brand TikTok videos have product placement | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

90% of brand TikTok videos have product placement
21 July 2021
90% of brand TikTok videos have product placement
Influencers, Creators, KOLs Content marketing Employee advocacy

Almost all brand videos on TikTok feature a product, according to an analysis by video editor company InVideo.

Why it matters

Brands are giving more attention to TikTok as the platform's user base grows rapidly and popular strategies are emerging. While product placement is widespread on TikTok, just 4% of brand videos include a call to action, suggesting a tendency from brands to avoid explicit advertising and messaging.

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in