81% of consumers are omnichannel shoppers | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
81% of consumers are omnichannel shoppers
Online retail saw rapid growth last year but consumers still have strong levels of engagement with offline retail, as 81% of adults worldwide say they have purchased from both brick-and-mortar and online channels in the past three months, according to YouGov.
Why it matters
E-commerce has undergone a rapid transformation in the last year, but consumers still prefer a mix of shopping online and offline. As a result, the focus for marketers should be on integrating online and offline into a single customer experience.
Takeaways
- Four in five (81%) adults worldwide say they have purchased from both brick-and-mortar and online...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
