Home The Feed
Your selections:

8% of direct mail items lead to a website visit | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

8% of direct mail items lead to a website visit
12 April 2021
8% of direct mail items lead to a website visit
Direct mail United Kingdom

Direct mail can help drive digital action from consumers, with 8% of business mail and addressed mail causing the household to visit the sender's website. This is according to data from UK mail media industry body JICMAIL.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in