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8% of direct mail items lead to a website visit | WARC | The Feed

8% of direct mail items lead to a website visit
12 April 2021
8% of direct mail items lead to a website visit
Direct mail United Kingdom

Direct mail can help drive digital action from consumers, with 8% of business mail and addressed mail causing the household to visit the sender's website. This is according to data from UK mail media industry body JICMAIL.

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