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06 December 2021
77% of marketers to spend more on online video in 2022
Podcasts, streaming & on demandGlobal
Digital budgets have grown strongly following COVID-19 disruption and marketer enthusiasm for online channels shows no sign of slowing, according to a WARC survey of more than 1,500 practitioners.
Online video and social media lead the pack, with 77% and 68% of marketers, respectively, expecting to increase their investment in 2022. Newer channels like podcasts are also attracting higher spend, with 54% reporting a planned increase.