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67% of TikTok users are under 24 while Instagram and YouTube attract older audiences | WARC | The Feed

67% of TikTok users are under 24 while Instagram and YouTube attract older audiences
02 June 2021
67% of TikTok users are under 24 while Instagram and YouTube attract older audiences
Youth media use Older adults (55+) media use YouTube

Two in three (67.0%) TikTok users are under the age of 24 while Instagram and YouTube lean towards older age groups, according to data from influencer marketing management company HypeAuditor.

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