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64% of consumers say they discover new brands on social media | WARC | The Feed

64% of consumers say they discover new brands on social media
08 April 2022
64% of consumers say they discover new brands on social media
Purchase behaviour Social media audiences Global

Social media can play an important role in the brand and product discovery stage, with almost two-thirds (64%) of consumers worldwide saying they discover new brands/products across various social media channels. This is according to research from target audience company GWI.

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