Home The Feed
Your selections:

64% of consumers say they discover new brands on social media | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

64% of consumers say they discover new brands on social media
08 April 2022
64% of consumers say they discover new brands on social media
Purchase behaviour Social media audiences Global

Social media can play an important role in the brand and product discovery stage, with almost two-thirds (64%) of consumers worldwide saying they discover new brands/products across various social media channels. This is according to research from target audience company GWI.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in