Social media can play an important role in the brand and product discovery stage, with almost two-thirds (64%) of consumers worldwide saying they discover new brands/products across various social media channels. This is according to research from target audience company GWI.

Why it matters

With social media being a popular way to discover products, brands are investing more – WARC Data forecasts social media ad investment to grow by 23.1% this year. Advertising on social media is also becoming more expensive, with social's CPM rising by 22% in Q4 2021.

Social media as a source of discovery for...