63% of British Muslims feel supermarkets use outdated activations | WARC | The Feed
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63% of British Muslims feel supermarkets use outdated activations
Supermarkets in the UK are failing to update their activations for a more modern and cosmopolitan Muslim consumer base, according to research from creative agency mud orange.
Why it matters
The research adds that while supermarkets develop a distinct brand role during Christmas and Easter, Ramadan efforts are often homogeneous, imported and culturally disconnected from modern British Muslims.
As a result, many brands are missing an opportunity to adequately engage British Muslims. The supportive role that some brands can play is now more important than ever, as the coronavirus pandemic has affected the way that many Muslims practice and observe...
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