63% of British Muslims feel supermarkets use outdated activations | WARC | The Feed

Supermarkets in the UK are failing to update their activations for a more modern and cosmopolitan Muslim consumer base, according to research from creative agency mud orange.

Why it matters

The research adds that while supermarkets develop a distinct brand role during Christmas and Easter, Ramadan efforts are often homogeneous, imported and culturally disconnected from modern British Muslims.