Home The Feed
Your selections:

57% of advertisers to spend more on addressable TV | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

57% of advertisers to spend more on addressable TV
29 September 2021
57% of advertisers to spend more on addressable TV
Online video planning & buying TV & Connected TV planning & buying Australia

Addressable linear TV is proving more popular with advertisers than other video formats like over-the-top/connected TV (OTT/CTV) and traditional linear TV. This is according to a global survey of agencies and marketers conducted by advertising platform Xandr.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in