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29 September 2021
57% of advertisers to spend more on addressable TV
Online video planning & buyingTV & Connected TV planning & buyingAustralia
Addressable linear TV is proving more popular with advertisers than other video formats like over-the-top/connected TV (OTT/CTV) and traditional linear TV. This is according to a global survey of agencies and marketers conducted by advertising platform Xandr.