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08 March 2021
45% of influencer marketers use TikTok, ahead of Facebook
Nearly half (45%) of influencer marketers use TikTok for their campaigns, a figure that is just ahead of Facebook (43%), according to research from Influencer Marketing Hub.
Why it matters
TikTok saw rapid user growth in 2020 and marketers are increasingly using the platform as a way to engage audiences. While influencer marketing on the app has just overtaken Facebook, it still trails behind Instagram.