45% of influencer marketers use TikTok, ahead of Facebook | WARC | The Feed

Nearly half (45%) of influencer marketers use TikTok for their campaigns, a figure that is just ahead of Facebook (43%), according to research from Influencer Marketing Hub.

Why it matters

TikTok saw rapid user growth in 2020 and marketers are increasingly using the platform as a way to engage audiences. While influencer marketing on the app has just overtaken Facebook, it still trails behind Instagram.