3 in 15: Retail media’s path to consolidation

In this episode of the WARC Podcast, WARC’s David Tiltman and Alex Brownsell unpack the latest Global Ad Trends report on retail media.

• Over the past decade, the once unfashionable and informal world of trade and shopper marketing has been transformed into the $128.3bn retail media behemoth.
• David and Alex discuss retail media’s ad spend numbers, which retailers are benefitting the most from this growth, and why the most exciting thing about retail media is the data.

Listen to the episode in full here

Timestamps

01:20 – Why did you look at retail media?

02:33 – WARC Media’s ad spend forecast.

12:54 – Who are the biggest winners?

20:46 – The most exciting thing about retail media is the data.

Further reading

Global Ad Trends: Retail media's path to consolidation