3 in 15: Drivers of brand growth

In this episode of the WARC Podcast we unpack key themes from WARC’s latest EMEA Spotlight, Drivers of brand growth.

• Lena Roland is joined by Catherine Driscoll, Commissioning Editor EMEA for WARC Strategy, to discuss three themes.
• Lena and Catherine discuss Paul Dyson’s drivers of advertising profitability, optimising the balance between brand and performance marketing, and the importance of distinctive brand assets.

Lsiten to the episode in full here

Timestamps

01:14 – Why choose to report on drivers of brand growth?

02:06 – Paul Dyson’s drivers of advertising profitability.

06:42 – Optimising the balance between brand and performance marketing.

09:32 – Take care of your brand assets.

Further reading

Drivers of brand growth: A deep dive into how advertising works today