28% of Americans listen to a podcast every week | WARC | The Feed
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28% of Americans listen to a podcast every week
Over one-quarter (28%) of the US population now listens to podcasts weekly, almost double the level in 2017, according to the latest data from Edison Research and Triton Digital.
Why it matters
Podcasts have been increasing steadily in the past few years and are now listened to weekly by an estimated 80 million Americans. Advertisers have responded – the online audio ad market grew by 2.6% in 2020 despite COVID-19 and reached $1.6bn.
This growth has been driven largely by the youngest consumers and additional data find that podcast audiences are now more diverse...
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