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25% of marketers are merging e-commerce and digital branding teams
15 December 2021
25% of marketers are merging e-commerce and digital branding teams
E-commerce & mobile retail Agency models & structures Managing the marketing function

More than 60% of marketers say their team is being restructured in some form in response to the opportunity for brand building as part of e-commerce initiatives, according to WARC's global survey of marketing executives.

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