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25% of Indians use social media to follow influencers | WARC | The Feed

25% of Indians use social media to follow influencers
02 July 2021
25% of Indians use social media to follow influencers
Influencers, KOLs Social media audiences India

One-quarter (25%) of online Indians say a main reason for using social media is to follow celebrities or influencers, a more common reason than posting about your own life (23%), according to survey data from GWI analysed in WARC's latest Spotlight India report on influencer marketing.

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