One-quarter (24%) of Australians aged between 16 and 24 say that social media gives them anxiety, while only 7% of those aged between 55 and 64 say the same. This is according to survey data from target audience company GWI.

Why it matters

In the wellness economy, there is a growing need for healthcare solutions to prevent poor mental health and this is providing new opportunities for brands to connect emotionally with consumers. However, marketers need to consider if they have permissionto operate in the wellness space before incorporating health and wellness into their strategy....