2022 marketing trends in the beauty category | WARC | The Feed

Digital experiences, natural products, sustainability and wellbeing are set to be major marketing trends in the beauty industry in 2022, according to a new report published on WARC.

Why It Matters

The booming beauty industry has been a leader in digitisation as Gen Z redefines the category with omnichannel customer journeys, demands for sustainability, and a shift toward wellness.