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2022 marketing trends in the beauty category
Digital experiences, natural products, sustainability and wellbeing are set to be major marketing trends in the beauty industry in 2022, according to a new report published on WARC.
Why It Matters
The booming beauty industry has been a leader in digitisation as Gen Z redefines the category with omnichannel customer journeys, demands for sustainability, and a shift toward wellness.
Winners announced for WARC Awards for Effectiveness 2022
How Vietnam can embrace fashion-conscious consumerism
Vietnam is one of the world’s top fashion and textile manufacturers and the country will play a vital role as fashion brands meet the growing demand for sustainable fashion.
Why it matters
Netflix Co-CEO sketches advertising principles, holds back on detail
ABInBev and FCB take Creative Effectiveness Grand Prix
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