2022 marketing trends in the beauty category | WARC | The Feed
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2022 marketing trends in the beauty category
Digital experiences, natural products, sustainability and wellbeing are set to be major marketing trends in the beauty industry in 2022, according to a new report published on WARC.
Why It Matters
The booming beauty industry has been a leader in digitisation as Gen Z redefines the category with omnichannel customer journeys, demands for sustainability, and a shift toward wellness.
Melanie Welsh, founding-partner at consultancy Strat House, noted the huge acceleration of e-commerce and digital experiences in the category during COVID, and believes that newer media such as TikTok and artificial intelligence are set to play an influential role in 2022....
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