Home
The Feed
Your selections:
19% of B2B marketing budgets go to advertising | WARC | The Feed
You didn’t return any results. Please clear your filters.

16 September 2021
19% of B2B marketing budgets go to advertising
Account based marketing
Marketing to B2B audiences
Marketing budgets
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to a survey of marketers worldwide by Salesforce.
Why it matters
Salesforce also finds that 47% of B2B marketers have 'completely changed' their marketing channel mix as a result of the pandemic, with WARC research highlighting growing B2B opportunities in new channels like video and audio. Account-based marketing is also evolving to encompass broader reach and greater personalisation.
Email this content