16% of consumers plan to do all their festive shopping online | WARC | The Feed

One in two (48%) consumers say they expect to do at least three-quarters of their festive shopping online, with 16% saying they plan to do all of it online, according to research from mobile app company Airship.

Why it matters

Shopping online has become more important for many consumers and this extends to the holiday season this year, so a clear e-commerce advertising strategy will be fundamental.