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13 December 2021
16% of consumers plan to do all their festive shopping online
Purchase behaviourChristmas & festivalsE-commerce & mobile retail
One in two (48%) consumers say they expect to do at least three-quarters of their festive shopping online, with 16% saying they plan to do all of it online, according to research from mobile app company Airship.
Why it matters
Shopping online has become more important for many consumers and this extends to the holiday season this year, so a clear e-commerce advertising strategy will be fundamental.