Powermat: Driving awareness through a location-based app

Geoffrey Precourt

In this conference report, Warc's U.S. editor Geoffrey Precourt details an agency's efforts to boost the Powermat brand through the mobile channel.

Powermat: Driving brand awareness through a location-based mobile app

Geoffrey Precourt Warc

At the third-annual Mobile Marketplace conference of the Interactive Advertising Bureau (IAB), Hans Fredericks, vp/marketing solutions at comScore, made the argument that mobile devices are now so pervasive in the US that they've created a number of secondary societal effects.

He estimated the audience of users over the age of 13 at 234 million; of those, 45% own handsets with 3G capability (an increase of 26% over the same time in 2090); 24% have unlimited data plans (a year-to-year increase of 51%); and 21% have smartphones...

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