The Rashoman Effect: Exploring the meaning of qualitative research analysis
Peter TottmanJigsaw Research
1. THE AIM OF THE PAPER
This paper seeks to reignite the long dormant debate about the nature and meaning of qualitative analysis and (therefore) the role and value of qualitative research itself. It is stressed that the aim of the paper is to reignite debate and raise some tentative hypotheses for further exploration not answer these questions. The paper is focused on an exploration of the commercial qualitative sector but draws upon the academic sector in a modest way as means of comparison and stimulus....