10 consumer trends for 2011
J Walker Smith The Futures Company
Marketers will need big, bold ideas to stand out in the turbulent economic and social environment of 2011, predicts J Walker Smith of The Futures Company
The year to come promises to be a big year – not only because big things are unfolding, but because marketers need for big things to happen. So marketers will be doing everything possible to create something big, which brings us to the global consumer trends that The Futures Company foresees in 2011.
THE YEAR OFTHE BIG IDEA
1 As marketers...