WARC brings together marketing information that helps you grow your business.
Unbiased advice on almost any advertising issue
Brand, category and media intelligence from the front lines of advertising
Find out how the world's most successful brands use advertising
Build powerful advertising ideas on smart insights
Global advertising data to help you make the right judgments
WARC is used by major companies from all corners of the advertising industry.
Benchmark your plans and improve your effectiveness
Win new business, and grow your existing clients
Drive ad revenue by building a compelling case for your channel
Educate students, inform teaching and drive research
Get to know WARC through a few of our most popular resources.
Submit your case study to one of WARC's free-to-enter awards schemes
Our annual ranking of the world's top marketing campaigns and companies
Daily coverage of key developments for marketers worldwide
Learn how to tackle marketing challenges from leading experts in our series of in-depth webinars
Search our cases by industry, media and more
Best practice and guidance on 100+ marketing topics
Our offices around the world.
2233 Wisconsin Ave NW
Washington, DC 20007
t: +1 202 778 0680
20A Teck Lim Road
t: +65 3157 6200
85 Newman Street
t: +44 (0)20 7467 8100
Full details for all offices >
Warc has created this blog for anyone who wishes to discuss ideas and evidence for marketing people.
To ensure our platform offers lively and respectful conversation, we have developed a shared, transparent and flexible set of guidelines. Please take a moment to read them below.
The opinions on this blog are not those of Warc, and Warc is not responsible for the content of external websites linked to this blog.
If you post a comment on the site, you retain the copyright to your words and pictures. But by doing so you also agree to grant Warc a perpetual, royalty-free, non-exclusive, sublicenseable right and license to use, reproduce, adapt, and publish your comments.
If you do not wish to grant Warc such publishing rights, we suggest you do not post comments on The Warc Blog.
We will not pre-edit posts, but we will remove any that we feel fall foul of the letter and spirit of the guidelines below.
We may contact via email any parties who have their comments removed by Warc moderators to let them know of our decision. Repeated or serious violations of the rules will lead to users being banned from the site.
We would not do this lightly, but we take seriously our responsibility to ensure The Warc Blog is inclusive and welcoming for all.
The 10 guidelines below apply across the site. Moderation decisions are also informed by the context in which comments are made.
Participants who seriously, persistently or willfully ignore these guidelines will be banned from the site. Please be aware that Warc moderators may contact you by email about your participation, especially where an issue comes up in relation to these guidelines.
Any advice Warc moderators give, or any requests they make, should be adhered to, as our moderators are employed to enforce these guidelines and create a constructive environment for everyone who contributes to our site.
We will only edit user posts to clarify meanings, correct spellings, or make text more legible.
Even if only part of a comment or posting is perceived as breaching the community guidelines, the whole thing may be removed.
Also, when a comment or post is removed for any of the reasons above, it is sometimes necessary to delete subsequent messages which refer to explicitly or quote from the original (removed) comment, in order to preserve some notion of conversational thread.
This may also happen because a later comment quotes directly the problematic bits of the original comment, which just perpetuates the problem. In such cases not every deletion will be marked individually.
We hope and expect participants to help us keep the Blog reflective of these guidelines by notifying us of potential problems or suggestions for improvement, and by helping each other to keep conversations appropriate and inclusive.
If you spot a problem or want to suggest a way to improve these guidelines, please email email@example.com. If you have questions or any suggestions about how to improve any aspect of community participation on The Warc Blog, email firstname.lastname@example.org.
Back to The Warc Blog