IAB Meets IPG: Inside a multi-national holding company

Geoffrey Precourt
WARC Online


Geoffrey Precourt, WARC Online's US editor, reports from the Interactive Advertising Bureau's annual meeting in Orlando, Florida. Other papers from the event include:

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At the Interactive Advertising Bureau's second-annual leadership conference in Orlando, Florida, Randall Rothenberg, IAB president/ceo called a Monday morning panel discussion "an unprecedented look inside an advertising-agency holding company…  From top to bottom, how will the advertising-agency conglomerate of the future operate?"