How to jump start your car brand in the global economic downturn
Nick BullSenior Director, Millward Brown
Before the recent economic downtown, the global car market had been growing at about 7 percent per year. It hit record sales of about 70m units in 2007 and a global annual turnover of $1,200bn.
But with huge over-capacity, more contenders in the race and pressure on profit margins, the car industry is now facing a very different and challenging future.
Likewise, the growth targets being promised by some of the car company's chiefs look highly optimistic to say the...