Zwitsal Baby

This case study explains how Zwitsal, an Indonesian baby products brand, increased its market share and mothers' emotional connection to the brand by using AI to create special moments between them and their babies.

Campaign details

Brand: ZwitsalLead agency: InMobi and MindshareRegion: APAC

Objective

Zwitsal, a trusted partner and friend to the mothers of Indonesia, wanted to launch a campaign focusing on the special moments shared between a mother and her child. As the lives of new mothers becomes increasingly fast-paced, time is now a luxury. Zwitsal, therefore, wanted to help mothers slow down, and create a loving moment between a mother and her sweetheart.

Zwitsal, wished to drive the purchase of its haircare products, the Baby Shampoo and the Baby Hair Lotion, a part of its Baby Spa...

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