Zoom: Connecting People During the Covid-19 Pandemic

Zoom, a video communications company, launched a publicity campaign across Latin America during the COVID-19 pandemic that used 24/7 media monitoring to identify negative coverage and provide statements and interviews to combat them.

The Situation

Zoom Video Communications, Inc. is an easy, reliable, and innovative video-first unified communications platform that has become an instrumental part of daily life during the current COVID-19 pandemic.

When the global health crisis emerged people relied on Zoom to stay connected with their colleagues, friends and family regardless of the physical distance between them. This saw the number of meeting participants on Zoom balloon overnight: from 10 million daily meeting participants per day in December 2019 to 300 million daily meeting participants in April.

However, the product was firstly designed to the corporate segment and Zoom could not...

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