Zenefits offers marketing lessons from Silicon Valley
Stephen WhitesideWarc
Zenefits, an "all-in-one" provider of human-resources software, wants to show that some Silicon Valley flair can disrupt even the most prosaic of industries.
And the San Francisco-based start-up – founded in February 2013 – also is demonstrating that tech-led strategies like A/B testing, automation and "growth hacking" could soon transform marketing, too.
"Data has been our North Star," Matt Epstein, Zenefits' vp/marketing, informed delegates during the Marketing Nation Online virtual conference held by Marketo.
In reflection of this claim, and in championing the firm's distinctive marketing model,...