Campaign details
Brand: ZenBrand owner: Yandex ZenEntrant company: Yandex, MoscowMarket: Russian FederationSector: Websites, online services, appsMedia channels: Content marketing, Mobile & apps, Online display, Online video, Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
December 26th, 2019, on the day of the solar eclipse when the Moon passes between the Earth and the Sun, we have launched Zenoscope – a mobile-only website with lunar predictions for the year 2020 based on the hand picked 4000 unique top-performing content pieces...