Unibet: #Luckisnocoincidence

Unibet, a British betting company, created a modular series on YouTube to teach its audience about factors that can shift betting odds, in order to increase brand awareness and account openings.

Executive Summary

Brief:

Increase brand awareness of Unibet across seven global markets. Do so in a competitive market against the backdrop of Euro2016 when Unibet's competitors would go big on offers to the young male adult market through big budget TV domination. Turn that awareness into account openings and more bets made.

Strategy:

Help our customers win more! We'd provide Unibet customers with insights about how various factors influence the performance of athletes and sporting outcomes. Allowing them to place more educated bets than their contemporaries on other platforms. All while holding true to the Unibet brand purpose – 'by...

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