Campaign details
Brand: upGradContributing Agency: Monk EntertainmentEntry Title: BeYouNick x upGrad Originals - The Office CanteenWinning Category: Best CollaborationPrimary Objective: Brand AwarenessFormat: Content Sponsorships, Creator Collaborations
Background/Context/Business Objective
upGrad is India’s largest online higher education company, currently offering various programs under verticals like data science, technology and management. We also wanted to maintain a high SOV on social around the online learning space.
Over the success of our branded content initiatives, upGrad has been very active with Branded content collaborations on a regular basis for the last year.
On...