Twin Ring Motegi: Mobility Theme Park

Mobilityland Corporatioon, a leisure services company, increased awareness of its theme park Twin Ring Motegi in Japan.

Background & Context

Twin Ring Motegi - the Kanto region's new hot destination with a number of family attractions such as glam ping, an outdoor adventure course and a giant 3D maze - did not have sufficient reach among children who were not fully captured by its TVCMs. Meanwhile, Twin Ring Motegi had became a popular topic when it was featured by Fischer's, a group of YouTube creators, in one of their routine videos. This provided a hint for the ad.

The business goals were to increase awareness of Twin Ring Motegi and customer flow to the theme park, and...

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