TNT: Free games for all

Talk 'N Text (TNT), a cellular service, appealed to mobile gamers in the Philippines with its campaign Free Games for All.

Background & Context

Talk 'N Text observed that their subscribers were sticking to low-tier priced legacy data offers like "ML10" and their mid- to top-tier priced data packages weren't picking up. Hence, the creation of a campaign that targeted the "gamer" segment by hitting relatable and humorous content of being with your barkada virtually as the world's longest lockdown wore on.

Recognizing the opportunity in time of pandemic, TNT Free Games for All campaign banked on the increasing mobile gaming apps users in lieu of the missed in-person hangout with barkadaor close friends. The brand's campaign...

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