Background & Context
Red Horse, a strong alcohol beer, has been a staple brand in countless drinking sessions in the Philippines. The brand embarked on a journey to engage their supporters online by marrying memes and funny videos through a series of content posted on the YouTube channel of the brand. This approach was aimed to entertain its viewers and rekindle the naturally fun times experienced when drinking with friends or family. Moreover, it contributed positively to the image of the brand by staying true to its cool personality while injecting laid back Filipino humor that is deemed entertaining for...