Nestlé: Bear Brand ImmD

Nestlé, a food company, increased awareness and penetration of its Bear Brand ImmD in Thailand by launching a unique song and music video that detailed the product’s benefits.

Campaign details

Brand: Bear BrandContributing Agency: IPG Mediabrands (UM Thrive) and BuzzpurrEntry Title: Bear Brand ImmDWinning Category: Best Collaboration: Brand and CreatorPrimary Objective: Sales Lift, Ad Recall, Brand AwarenessFormat: Creator collaboration, TrueView In-Stream Ads

Background/Context/Business Objective

BEAR BRAND ImmD (ImmD) is categorized into Instant Healthy Cereal beverage in powder format, emphasizing strength and immunity benefits to fill the stomach. ImmD, with its 5 baht price is a perfect affordable solution, mainly to penetrate target audience in the Northeast for all family SES CDE who have limited time and need sufficient...

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