Naver Webtoon: Meeting the best webtoon of my life

Naver Webtoon, an online publishing platform, increased brand awareness and active users in Korea.

Background & Business Goals

Web novel growth is steeped with misunderstandings and prejudices that have been accumulating since the early days of internet novels in the 90s. Web Novels are acknowledged as non-mainstream content enjoyed by certain enthusiasts only, and content is mostly viewed alone. Naver's goal is to break down the barriers to entry for web novels, by creating the perception that web novel stories are interesting and of high-quality content, such that they can even be expanded into the making of movies and dramas. The aim is to remove the negative prejudices that hinder growth, while strengthening brand...

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