Campaign details
Brand: KlimAgency: Zenith Media / OgilvyCountry: TaiwanAward: Media innovation
Background & context
As the leading brand in the adult milk powder market, KLIM has the most complete product line from children to the older generation. For consumers, KLIM represents the milk powder. Yet, to survive the changes of generations, it is critical for KLIM to continually build the brand consensus and recruit new users.
Through a consumer study, KLIM successfully identified the unsatisfied need for "having a good sleep" in the milk powder market. As a result, “KLIM Good Night Milk...