Glance: Baar baar dekho

Glance, a content discovery platform, increased awareness in India by launching a series of 15-second YouTube ads that promoted its constant feed of personalised mobile lock screen content.

Campaign details

Brand: InMobi (Glance)Contributing Agency: In-MobiEntry Title: Glance - Baar Baar DekhoWinning Category: Media InnovationPrimary Objective: Brand AwarenessFormat: TrueView In-Stream Ads,TrueView Discovery Ads (formerly known as In-Display Ads),Bumper Ads,Non-Skippable In-Stream Ads,YouTube Masthead,Video Experiments

Background/Context/Business Objective

Glance is a content discovery platform available on the lockscreen of mobile devices.

Glance is a pioneer in its space to discover the value of Lockscreen as an inventory. We provide a unique discovery experience to the user with various forms of curated content and bring delightful experiences to the user even before...

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