Amazon Prime: Mirzapur S2 ka bhaukaal

Amazon Prime, a paid subscription service from Amazon, increased viewership for Amazon Prime India by promoting the second season of its TV show Mirzapur through a series of YouTube videos.

Campaign details

Brand: Amazon PrimeContributing Agency: So Cheers and Pivot RootsEntry Title: Mirzapur S2 ka BhaukaalWinning Category: Multi-Video StorytellingPrimary Objective: Purchase IntentFormat: Non-Skippable In-Stream Ads,Creator Collaborations

Background/Context/Business Objective

The wildly successful Amazon Prime Video show, Mirzapur, was back for another season. With an established fan base from S1, S2 was going to be even bigger, even better. The 2 year long wait for Season 2 had set a bucketload of expectations - both for the content of the show and the marketing for the show. We had to acknowledge,...

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