Campaign details
Brand: Amazon PrimeContributing Agency: So Cheers and Pivot RootsEntry Title: Mirzapur S2 ka BhaukaalWinning Category: Multi-Video StorytellingPrimary Objective: Purchase IntentFormat: Non-Skippable In-Stream Ads,Creator Collaborations
Background/Context/Business Objective
The wildly successful Amazon Prime Video show, Mirzapur, was back for another season. With an established fan base from S1, S2 was going to be even bigger, even better. The 2 year long wait for Season 2 had set a bucketload of expectations - both for the content of the show and the marketing for the show. We had to acknowledge,...