York University: This is my time
ds+p
Situation analysis
Overall assessment
In 2012 York faced a major challenge.
Canada's 3rd largest university's reputation was suffering and student applications were declining:
- overall applications were -6.2% vs. an overall market increase of +2.4%, and key competitors U of T (+4.5%) and Ryerson (+7.5%)
- first and second choice were -3.8% and -1.9% respectively vs U of T (+4.5%) and Ryerson (+7.4%). In January prospective undergraduate students have to identify their top three choices (a key indicator of reputation as 'first choice' is a reflection of the quality of students.).
Declining...