Summary
How one YMCA chapter improved its community's health — by denying access to its gym — and transformed into a leader against health inequality.
The fitness industry is booming. It is fueled by millennials and Gen Xers who have latched on to boutique brands such as Orangetheory® and at-home disruptors such as Peloton®. This is in stark contrast to the YMCA of Greater Houston, which is seen as a tired gym with low- impact treadmills, water aerobics, and Jazzercise®. This perception was why the YMCA was losing relevance and, worse, losing members.
So, when we were asked for a...