Campaign details
Brand: Yapi KrediLead agency: KoçZer, Rafineri, and MindshareRegion: EMEA
Objective
One important challenge in the banking industry is that the brands deal with an overwhelming amount of documentation. In Turkey, most of the signature transactions are still finalized at a branch. The paperwork is then not processed fast enough and the customers do not experience a smooth service. Yapi Kredi therefore, made an extra effort to create value for its customers by providing them with a seamless experience and differentiating itself from the competition. In line with this very purpose, Yapi Kredi mobile's...