Yapi Kredi: Gary & Metin Mobile Launch

This case study details how Yapi Kredi, a Turkish banking brand, provided customers with a seamless experience by creating a digital application for easier banking in Turkey.

Campaign details

Brand: Yapi KrediLead agency: KoçZer, Rafineri, and MindshareRegion: EMEA

Objective

One important challenge in the banking industry is that the brands deal with an overwhelming amount of documentation. In Turkey, most of the signature transactions are still finalized at a branch. The paperwork is then not processed fast enough and the customers do not experience a smooth service. Yapi Kredi therefore, made an extra effort to create value for its customers by providing them with a seamless experience and differentiating itself from the competition. In line with this very purpose, Yapi Kredi mobile's...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands