Yahoo! Inc.: Do You Yahoo!? campaign
Chris AmorosinoOVERVIEW
Yahoo!, one of the early stars of the Internet, was launched in 1993 as Jerry's Guide to the World Wide Web, offering early users of the Web a way to navigate the quickly expanding Internet—in effect a table of contents. The company's founders soon dropped the name "Jerry's Guide" in favor of something more memorable, Yahoo!, an acronym for Yet Another Hierarchical Officious Oracle. To build the fledgling brand, in April 1996 the company released the "Do You Yahoo!?" marketing campaign.
The $5 million effort included television, radio, and print elements....