Y Reports - 12 Things About Moms
INTRODUCTION: 12 THINGS ABOUT MOMS
This report started out as one of our “10 Things” reports, but we quickly realized that just as Mom's to-do list is pretty long, the list of things that marketers need to know about today's Mom is long, too. As a result, this report makes a special concession in providing an overview of moms as “12 Things.” The report leverages insights from the Yankelovich MONITOR® (and all data are from MONITOR unless otherwise noted), the Yankelovich MONITOR Multicultural Marketing Study*(AAMS) and external primary and secondary sources....