XLS Medical: Real Lives
Campaign details
Brand: XLS MedicalBrand Owner: PerrigoLead agency: ZenithContributing Agencies: Golin and OliverCountry: United KingdomIndustry: Non-prescription, OTC productsChannels used: Content marketing, Public relations, Social media, Sponsorship - media, Websites & micrositesBudget: Up to 500kCategory: Effective Channel Integration
Executive summary
Obesity and weight gain have become a big concern for the UK. Many weight-loss brands have launched and either become an unrealistic option or ineffective for an audience who consistently try and fail to lose weight. XLS, a...