Xero: The Mechanic

Xero, a newcomer to the accounting software market, launched a TV campaign to increase brand awareness in the United Kingdom.

Campaign details

Brand: XeroBrand owner: XeroEntrant company: December 19, LondonIdea creation: Xero, Milton Keynes / Brave Spark Media, LondonMarket: United KingdomSector: Information TechnologyMedia channels: Online display, Online video, Radio & audio, Social media, Sponsorship - media, Television, Video on demandBudget: 3 - 5 million

Executive summary

HMRC's legislation 'Making Tax Digital (MTD)', posed one of the biggest changes to the UK tax system in 30 years, signaling the end of paper-based accounting for 1.1m SMEs.

As Xero's first UK TVC campaign, our mission was...

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