WWF/Latinstock: Animal copyrights
Campaign details
Agency: Cheil SpainClient: WWF/LATINSTOCKCategory: Not for Profit
Executive summary
This case study describes how WWF, a non-profit animal welfare organisation in Spain created a library of images taken by animals and copyrighted to them to raise funds for their work and raise awareness of animal rights. Cameras were attached to animals to obtain images of what the animals see; resulting images were sold on LatinStock's website, with proceeds funding help for the animal subject. The campaign caught the media's attention, generating awareness of animal rights, with LatinStock's site traffic increasing...